Gustavo S. Mesch is a Professor of Sociology and the Rector of the University of Haifa.
He holds a PhD degree in Sociology from the Ohio State University (1993).
His research interests are technology and society, social effects of new media, youth internet culture, social networks on-line and offline.
He is currenlty studying patterns of cyber fraud scams, identity theft and the use of preventive measures, a study funded by the Ministery of Science and Technology of Israel.
He has served as Chair of the Information & Communication Section of the American Sociological Association.
and Editor-in-Chief of the Sociological Focus, the official Journal of the North Central Sociological Association (U.S.)